Mr. Rockwell has worked in the MENA - GCC region for more than a quarter century as an international business executive. He first came to region in 1977 when his parents and family lived in Riyadh for 12 years. He is the Founder of the Saudi Arabia Solar Industry Association (SASIA) www.saudi-sia.com and publisher of the MENA Solar Brief, a monthly email newsletter covering the GCC/MENA region.
He was also a founder and past president of the Emirates Solar Industry Association (ESIA), renamed in 2013 to MESIA. He founded the Solar GCC Alliance in 2014 and the Architectural Solar Association (ASA) (www.archsolar.org) in 2016. The Solar GCC Alliance Network (www.solargcc.com) exists to encourage each of its affiliate countries to pursue solar independent solar development, while simultaneously providing an infrastructure for international collaboration.